Econ. Environ. Geol. 2007; 40(6): 797-804
Published online December 31, 2007
© THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY
A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome
Correspondence to : Chan-Souk Kim
Abstract
This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of “the year of earth science” on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.
Keywords PR, Outcome, Geo-technology, PR program by stage, SMTCR
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Econ. Environ. Geol. 2007; 40(6): 797-804
Published online December 31, 2007
Copyright © THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY.
A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome
Chan-Souk Kim1*, Seong-Yong Kim2 and Jae-Rock Lee1
1Cheongju University 36 Naedok-dong Sangdang-gu Cheongju, 360-764 Chungbuk, Korea
2Korea Institute Geoscience and Mineral Resources (KIGAM) 30 Gajeong-dong Yuseong-gu 305-350 Daejeon, Korea
Correspondence to:
Chan-Souk Kim
Abstract
This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of “the year of earth science” on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.
Keywords PR, Outcome, Geo-technology, PR program by stage, SMTCR
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