Econ. Environ. Geol. 2007; 40(6): 797-804

Published online December 31, 2007

© THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY

A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome

Chan-Souk Kim1*, Seong-Yong Kim2 and Jae-Rock Lee1

1Cheongju University 36 Naedok-dong Sangdang-gu Cheongju, 360-764 Chungbuk, Korea
2Korea Institute Geoscience and Mineral Resources (KIGAM) 30 Gajeong-dong Yuseong-gu 305-350 Daejeon, Korea

Correspondence to :

Chan-Souk Kim

luckyk55@naver.com

Received: May 10, 2007; Accepted: November 14, 2007

Abstract

This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of “the year of earth science” on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.

Keywords PR, Outcome, Geo-technology, PR program by stage, SMTCR

Article

Econ. Environ. Geol. 2007; 40(6): 797-804

Published online December 31, 2007

Copyright © THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY.

A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome

Chan-Souk Kim1*, Seong-Yong Kim2 and Jae-Rock Lee1

1Cheongju University 36 Naedok-dong Sangdang-gu Cheongju, 360-764 Chungbuk, Korea
2Korea Institute Geoscience and Mineral Resources (KIGAM) 30 Gajeong-dong Yuseong-gu 305-350 Daejeon, Korea

Correspondence to:

Chan-Souk Kim

luckyk55@naver.com

Received: May 10, 2007; Accepted: November 14, 2007

Abstract

This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of “the year of earth science” on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.

Keywords PR, Outcome, Geo-technology, PR program by stage, SMTCR

    KSEEG
    Apr 30, 2024 Vol.57 No.2, pp. 107~280

    Stats or Metrics

    Share this article on

    • kakao talk
    • line

    Related articles in KSEEG

    Economic and Environmental Geology

    pISSN 1225-7281
    eISSN 2288-7962
    qr-code Download