Econ. Environ. Geol. 2008; 41(2): 267-273

Published online April 30, 2008

© THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY

A Study on Communication Programs of Geo-Technology R&D Outcome Using the SMTCR Model

Chan-Souk Kim1* and Seong-Yong Kim2

1Cheongju University 36 Naedok-dong Sangdang-gu Cheongju, 360-764 Chungbuk, Korea
2Korea Institute of Geoscience and Mineral Resources (KIGAM) 30 Gajeong-dong Yuseong-gu 305-350 Daejeon, Korea

Correspondence to :

Chan-Souk Kim

luckyk55@naver.com

Received: March 24, 2008; Accepted: March 24, 2008

Abstract

This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender- Message-Tool- Channel - Receiver) model were suggested.

Keywords geo-technology, communication, PR, SMTCR

Article

Econ. Environ. Geol. 2008; 41(2): 267-273

Published online April 30, 2008

Copyright © THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY.

A Study on Communication Programs of Geo-Technology R&D Outcome Using the SMTCR Model

Chan-Souk Kim1* and Seong-Yong Kim2

1Cheongju University 36 Naedok-dong Sangdang-gu Cheongju, 360-764 Chungbuk, Korea
2Korea Institute of Geoscience and Mineral Resources (KIGAM) 30 Gajeong-dong Yuseong-gu 305-350 Daejeon, Korea

Correspondence to:

Chan-Souk Kim

luckyk55@naver.com

Received: March 24, 2008; Accepted: March 24, 2008

Abstract

This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender- Message-Tool- Channel - Receiver) model were suggested.

Keywords geo-technology, communication, PR, SMTCR

    KSEEG
    Apr 30, 2024 Vol.57 No.2, pp. 107~280

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