Econ. Environ. Geol. 2008; 41(2): 267-273
Published online April 30, 2008
© THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY
A Study on Communication Programs of Geo-Technology R&D Outcome Using the SMTCR Model
Correspondence to : Chan-Souk Kim
Abstract
This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender- Message-Tool- Channel - Receiver) model were suggested.
Keywords geo-technology, communication, PR, SMTCR
PDF
Standard view
Export citation
Share Article
Econ. Environ. Geol. 2008; 41(2): 267-273
Published online April 30, 2008
Copyright © THE KOREAN SOCIETY OF ECONOMIC AND ENVIRONMENTAL GEOLOGY.
A Study on Communication Programs of Geo-Technology R&D Outcome Using the SMTCR Model
Chan-Souk Kim1* and Seong-Yong Kim2
1Cheongju University 36 Naedok-dong Sangdang-gu Cheongju, 360-764 Chungbuk, Korea
2Korea Institute of Geoscience and Mineral Resources (KIGAM) 30 Gajeong-dong Yuseong-gu 305-350 Daejeon, Korea
Correspondence to:
Chan-Souk Kim
Abstract
This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender- Message-Tool- Channel - Receiver) model were suggested.
Keywords geo-technology, communication, PR, SMTCR
Article Tools
Stats or Metrics
Share this article on
Related articles in KSEEG
-
A Study on Public Relations Strategy and Program on Geo-Technology R&D Outcome
Chan-Souk Kim, Seong-Yong Kim and Jae-Rock Lee
Econ. Environ. Geol. 2007; 40(6): 797-804 -
A Comparison of Recognition between Expert Group and General People Group about Geo-technologies in the Future
Chan-Souk Kim
Econ. Environ. Geol. 2018; 51(5): 455-461 -
A Study on the Communication Strategy and Message for Geo-Technology Commercialization
Chan-Souk Kim, Hyun-Seon Lee, Seong-Yong Kim and Jae-Wook Lee
Econ. Environ. Geol. 2012; 45(4): 431-440
